Weird Science and Motion Graphics in the Real World (Reflecting on Readings)

What follows are my takeaways from chapter 5 of Liz Blazer’s “Animated Storytelling” and chapter 5 of Jon Krasner’s “Motion Graphic Design.”

Click here for my thoughts on chapter 4 of each book.

 

In Chapter 5 of Animated Storytelling, Blazer discusses the value that can come from experimenting with one’s own work. By experimenting with color choices, structure, composition, etc. One may discover a fresh way to enhance their piece(s). This experimentation or, as Blazer calls it, “weird science,” often involves taking risks that may create bad work. However, if one continues to experiment and sift through their bad results, they will, inevitably, come across some good choices that will enhance their work beyond what they had originally envisioned.

As for chapter 5 of Motion Graphic Design, Jon Krasner continues to delve into the application of motion graphics throughout society. In this newest chapter, Krasner focuses on motion graphics as used in actual environments. Much of this chapter focuses on the modern day implementation of LED displays in large rooms and/or environments, and it also discusses how said displays and motion graphics are used to transform a space, enforce a brand identity, etc.

Overall, Blazer’s newest chapter reinforces the importance and relevance of experimentation in this medium. I’ve been experimenting with all of my works thus far, and this reading has inspired to continue to do so in my future projects. Krasner’s chapter reinforces the importance and impact that motion graphics holds in today’s world.

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